Commander's Intent Newsletter

Feb 17, 2023

You are our most effective marketing campaign

More than once, I have stopped in to check on an officer, or been relieved on a post by an officer, and found them in a state of aesthetic disarray. Boots untied, shirt untucked, hair…..

When confronted, their response is typically akin to “I was just chillin until I get here.” To which I’ve always wondered: “so you didn’t stop for gas?” or “what if the client was here to greet you when you arrived?”

My point is not to say “you should be ready for the job when you arrive on site.” You should, but also, who are you coming into contact with along the way? If you stop for gas, or a grocery store, or the post office, or are otherwise completing personal tasks en route to your post, who’s seeing you, and who’s judging you, along the way? Who’s judging our entire family based on your appearance, demeanor, behavior, etc?

To put it another way: every time you put on our uniform and go out into public, you have an opportunity to impact how people feel about our organization.

It's not about tucking your shirt in

Tuck your damn shirt in, but also, if you’re wearing our uniform, I expect you to:

  • Open/hold doors for everyone, not just the elderly and cute females.
  • Smile, be courteous, be friendly, and have a positive attitude toward everyone, even assholes.
  •  Pick up and dispose of trash in your path.
  • Demonstrate humility and admit mistakes.
  • When you witness someone in need of a hand, don’t offer, just help.

I firmly believe in our Warrior, Ambassador, Role Model archetype. I want you to as well. If you’re struggling with this, have doubts, or have questions, hit me up.

About Leftwich

We Provide Top Class Protection To Clients

Our clients enjoy the very best protection solutions at reasonable prices; they are seamlessly integrated to provide minimum disruption to their everyday lives, handled with discretion and care.


Your privacy matters, almost as much as your safety.


Our team is vetted to exceed the highest standards in the industry.


Over 10 years without loss or disruption of operations.